I directed Product Design Leads across multiple concurrent efforts, including a redesign of Credit Acceptance's flagship lending platform, an integrated loan structuring and pricing solution within loan aggregators, dealer tools to attract and manage buyers, and a used vehicle marketplace.

I led the effort to optimize OnDeck's loan origination funnel across the public website, application, and servicing portal. Grounded in customer research and funnel analytics, we prototyped a future-state experience, backcast the MVP scope, and built a design system. The MVP lifted lead-to-close conversion 12% year over year.

I directed a product discovery process to find where small business tools were failing owners beyond the lending transaction, and to identify new products that could attract customers and deepen engagement with existing ones. Two concepts survived customer validation and a fake-door test, and one, Cushion, an SMB savings tool, was prioritized for development in 2020.

I directed a cross-functional team of executives, designers, product managers, and engineers through a home loans digital transformation, aligning six workstreams on a single end-to-end release. The December 2015 MVP launch was the first of its kind in the market, increased loan conversions 12%, and delivered the business's first profitable year.